DFW International Communities Media Workshop at KERA

International Media Workshop at KERA teaches immigrant communities how to successfully compete for journalists’ attention

For Immediate Release
Feb. 22, 2007
Contact: Anne Marie Weiss-Armush
DFW International Community Alliance
Media page: http://www.dfwinternational.org/_media
Journalists from newspaper, television and radio media organizations will offer strategies for ethnic communities seeking the attention of media as part of a March 31 International Communities Media Workshop co-sponsored by KERA and the DFW International Community Alliance. The event is one of more than 20 ethnic community events scheduled during DFW International Month, a month-long celebration highlighting global cultures in North Texas.

The International Communities Media Workshop will offer a “crash course” for community leaders who want to learn the basics of public relations efforts. The event will include a panel of respected North Texas journalists offering their insider’s view of how the media makes its coverage choices. The workshop’s experienced panelists will talk about the “Dos and Don’ts” of pitching the media, covering topics from how to write an effective press release to the best day of the week to send those releases.

The International Communities Media Workshop is scheduled from 10 a.m. to noon on Saturday, March 31 at the KERA Community Room, 3000 Harry Hines Blvd, Dallas. Organizations and individuals that wish to participate in the workshop must make reservations by e-mail at veronica@dfwinternational.org.

“Roughly 40 percent of North Texans are first- or second-generation immigrants – so there are thousands of potential stories about cultural events, issues and personalities that go uncovered every year,” says Steve Anderson, KERA’s public relations manager. “Our intent is give the area’s ethnic and internationally focused organizations the opportunity to hear how they can do a better job of giving the media what they need to cover those stories.”

This event is part of International DFW Month, March 6 thru April 8, which features 20 activities across North Texas highlighting global cultures.  Call 972-661-2764 or visit www.dfwinternational.org/festival/ for more information.  

DFW International Community Alliance is the portal for global North Texas, a network of 1,600 of the region’s ethnic and internationally-focused civic, community and educational organizations.  The organization promotes and links North Texas ethnic and immigrant groups through its web site and cultural calendar at www.dfwinternational.org, that receives over ten million hits a month. International DFW Month 2007 is made possible through the support of the City of Dallas Office of Cultural Affairs, the Town of Addison, and the City of Plano, with media support from KERA, Univision and Telefutura, CBS 11 and TXA 21.